“Taste of Happiness”
Diamond Grains is Thailand’s first clean granola brand that has revolutionized the health food industry in the country by allowing people to take care of their own health properly and changing the perception of the boring healthy eating concept into a new taste experience that comes from the brand’s original recipes, meticulous selections of the finest ingredients, products, packaging and communications methods.
Diamond Grains family is committed to holding its customers’ happiness as the standard as well as constantly coming up with new ideas and innovations in order to create healthy food products for people including granolas, congees and baked grains that are currently available in the market as well as many more of new exciting products in the future.
Our Timeline
Diamond Grains receive the A.A. Taste Awards from Anti Additive Association
Diamond Grains Congee is available at 7-eleven
Diamond Grains maintain being the number 1 Best Selling brand in Adult Cereal group
DIAMOND GRAINS NOW
- We become Thailand’s best-selling granola brand by word-of-mouth of our generous consumers. We are also honoured by several awards including Great Taste Award by A.A. Taste Awards and The Anti Additive Association, Rising Entrepreneur Award by TOPS Rising Star, Business Award by SME Tee Tak and many opportunities provided by the press that have made us become widely known today. We continue to work hard in order to constantly improve our products and experiment new finest ingredients to create something new that inspires everyone who loves themselves, both mentally and physically.
DIAMOND GRAINS’ MISSION
Diamond Grains is committed to discover, develop, import and export products that help ease people’s health problems with transparency and sincerity and offer an impressive product experience with great taste. It also aims to engage and listen to its customers’ feedback to continually improve and develop its products that truly meet their needs.
DIAMOND GRAINS’ VISION
Diamond Grains to become:
- a trusted product for good health of consumers around the world
- a beginning or a helper for consumers’ good mental and physical health
- a brand that creates excitements by offering new fun ways to maintain good health
- an expert and a leader of the healthy food market that is easily approachable
💙 The happiness of the farmers is key to the high quality of Diamond Grains’ ingredients Oun, Pax and Diamond Grains family believe that the process of selecting ingredients are as important as preparing the food itself. As we are responsible for finding the grain ingredients planted in the best kind of soil, we have met many farmers in different places, both in Thailand and overseas. We found out that the farmers who grow ingredients such as oats, perilla seeds, and cranberries and more for us, regardless of their location, whether they are based in Thailand, Australia, US or anywhere else, they all are proud of their own products because they pay close attention to nurturing what they choose to grow in order to give us the best end products.
We have also had opportunities to learn about great ingredients from the royal project that most people do not know or have heard of and experience a tractor ride, harvesting oats while listening to tales from pass generations of an old Australian farmer who told us that his family oat farm has lasted for eighth generations already and we are certainly moved by this kind of stories shared by our farmers. We have also been given opportunities by our suppliers who allow us to be one of the first brands getting to experience new unique agricultural products from across the world. This is only a small part of the whole story of how we have been to different places because of our experiences which seem like small connecting dots that give us access to great ingredients around the world. Quality, opportunities and our commitment ensure that we are the best choice for passing on the great taste and high-quality products to all our beloved consumers and making them enjoy taking care of themselves from the inside out.
